• Marketing Origins and Evolution

• Overview of Marketing Types.

• Understanding the 7Ps in Marketing.

• Marketing Strategies.

Unleash your potential with DMAX Digital Leader Mind-set module! This course is designed to equip you with the essential skills and mind-set of a successful digital leader. You’ll learn how to lead high-performing teams, tackle challenges, and innovate with confidence. Dive into practical tools and strategies, including goal-setting, empathetic leadership, and making data-driven decisions. Through engaging activities and real-world case studies, you’ll gain the expertise to apply Digital Leadership principles and drive success in your career. Get ready to lead the digital revolution with DMAX!

The key objectives of this module are:-

 Spot Emerging Trends in Niche Markets.

 Harness Data to Unveil Hidden Niches.

 Master Digital Marketing Tactics for Niche Audiences.

 Evaluate Market Viability with Insightful Trends.

 Analyse Competitors and Carve Your Niche.

 Create Impactful Content for Niche Audiences.

 Explore Strategic Collaborations for Market Growth.

 Design a Targeted Marketing Blueprint for Niche Markets.

 Deliver Exceptional Customer Experience in Niche Markets.

• Understanding Digital Marketing Fundamentals.
• Exploring Diverse Digital Channels and Strategies.
• Navigating the Shift from Traditional to Digital Marketing.
• Comprehensive Overview of Digital Marketing Channels.
• Digital Marketing Landscape in India and Emerging Opportunities.

This Digital Marketing Strategies module will guide you through the essentials of creating and executing effective digital marketing campaigns. You’ll learn to identify your target audience, choose the best digital channels, and develop strategies that deliver measurable results. The module will also cover key tactics such as content marketing, SEO, and paid advertising. By the end, you’ll have the skills to design and optimize data-driven marketing strategies.

The key objectives of this module are:

  Master the Fundamentals of Digital Marketing

  Define and Segment Your Target Audience

  Explore and Leverage Various Digital Channels

  Develop Data-Driven Digital Marketing Strategies

  Craft Compelling Content for Digital Campaigns

  Optimize Campaigns for Maximum Impact

  Utilize Marketing Automation Tools

  Measure and Analyze Digital Marketing Success

  Apply Agile Marketing Techniques

  Prepare for Future Trends in Digital Marketing

• Getting Started with Social Media Marketing

• Exploring Social Media Platforms

• Defining Clear Social Media Goals

• Crafting an Effective Content Strategy.

• Building and Nurturing Communities.

• Harnessing Social Media Advertising.

This Social Media Marketing module will equip you with the skills and strategies to become a successful social media marketer. You will explore the fundamentals of social media marketing, discover the unique features of different platforms, and learn how to create engaging content. Additionally, you’ll learn how to build and execute a social media strategy, measure the performance of your campaigns, and use analytics to optimize and improve your results. By the end of this module, you’ll have the expertise to effectively manage and grow a brand’s social media presence.

The key objectives of this module are:

  Understand Core Digital Marketing Principles

  Identify and Target the Right Audience

  Explore Digital Marketing Channels

  Develop Data-Driven Strategies

  Design and Implement Campaigns

  Optimize Marketing Campaigns for Success

  Measure and Analyze Campaign Performance

  Leverage Automation Tools

  Implement Agile Marketing Techniques

  Stay Ahead with Emerging Trends

In this comprehensive module, you will learn how to create, analyze, and optimize Facebook and Instagram ads for maximum impact. From setting up accounts and defining campaign objectives to advanced techniques like retargeting and dynamic ads, you’ll cover it all. By the end, you’ll have the skills to design effective ads that drive leads, boost sales, and enhance brand awareness across both platforms.

The key objectives of this module are:-

• Set Up and Optimize Ads.
• Define Campaign Goals.
• Target the Right Audience.
• Leverage Retargeting and Remarketing.
• Master Dynamic Ads and Analyse Ad Performance.
• Optimize Ad Budget and Bidding.
• Increase Engagement and Conversion Rates.
• Master the Basics of Facebook and Instagram Ads.
• Targeting and Optimization.
• Campaign Management with Ads Manager.
• Performance Analysis and Insights.
• Maximize Ad Reach.
• Design Compelling Ad Creatives.
• Measure Success and ROI.
• Explore Advanced Facebook Tools.

In this LinkedIn Marketing module, you will master the art of using LinkedIn to enhance your marketing strategy for both B2B and B2C audiences. You’ll learn how to create compelling content that resonates with your target demographic, craft a standout profile, and optimize your presence for maximum impact. Additionally, we’ll dive into the fundamentals of LinkedIn Ads, helping you design effective campaigns that drive results. By the end of this module, you’ll have the tools and techniques to leverage LinkedIn’s full potential, measure your success, and maximize your marketing efforts on the platform.

The key objectives of this module are:-

  Why LinkedIn Matters in Digital Marketing.

  Exploring LinkedIn Account Levels.

  Optimizing Your LinkedIn Profile.

  Setting Up a LinkedIn Business Page.

  Improving Your LinkedIn Page for Maximum Impact.

  Using LinkedIn Insights to Analyze Page Performance.

  Practical Exercise: Build and Evaluate a LinkedIn Business Page.

  Launching a LinkedIn Ad Campaign.

  Mastering Audience Targeting on LinkedIn.

In this YouTube Marketing module, you will learn how to create engaging video content, optimize videos for better reach, and use YouTube Ads to grow your brand. You’ll also explore video SEO strategies and how to track performance to ensure your marketing efforts succeed. By the end, you’ll be able to develop an effective YouTube marketing strategy to boost visibility and drive results.

The key objectives of this module are:-

  Introduction to Video Marketing

  Exploring Various Platforms for Video Marketing

  The Impact of Video Marketing on Brand Growth

  Getting Started with a Video Marketing Strategy

  Step-by-Step Guide to Uploading Videos on YouTube

  Essential Checklist for Video Uploads

  Tools to Analyze Competitor Video Tags

  Hands-on Practice: Uploading Videos to YouTube

  Understanding the Different Levels of YouTube Channels

  Practical Exercise: Setting Up Your Own YouTube Channel

In this module, you will discover how to harness the power of Google Analytics and Google Ads to enhance your digital marketing efforts. Learn the fundamentals of setting up and navigating Google Analytics, understanding key metrics, and using data-driven insights to optimize performance. Dive into Google Ads to explore campaign creation, keyword research, ad group structuring, and crafting high-converting ads. By mastering these tools, you’ll be equipped to measure success, drive targeted traffic, and maximize ROI for your campaigns.

The key objectives of this module are:-

• Introduction and Significance.

• History and Evolution.

• Setup Process.

• Dashboard Navigation.

• Key Metrics.

• Benefits of Google Ads.

• Understanding Google Ads Mechanics.

• Account Setup.

• Launching Your First Campaign.

• Creating Ad Groups and Copy.

• Building Landing Pages.

• Smart Bidding.

• The Evolution of Google Analytics.

• Setting Up Google Analytics: Step by Step

• Navigating the Dashboard Like a Pro.

• Key Metrics That Drive Success.

In this module, discover how to enhance your website’s visibility, attract organic traffic, and boost conversions through effective Search Engine Optimization. You’ll explore everything from foundational SEO principles to advanced techniques, including keyword research, content optimization, link building, and technical SEO. Learn how search engines operate and develop strategies to rank higher on search engine results pages. By the end of this module, you’ll have the expertise to manage your own blog or website with confidence.

The key objectives of this module are:-

• Understand the fundamentals and importance of Search Engine Optimization.
• Learn how search engines function and influence website rankings.
• Master keyword research to identify high-performing opportunities.
• Optimize website content for better visibility and user engagement.
• Explore techniques for link building and improving domain authority.
• Implement technical SEO strategies to enhance website performance.
• Develop a comprehensive SEO strategy for long-term success.
• Analyze and measure SEO performance using essential tools and metrics.
• Gain the skills to manage and grow your own blog or website effectively.

Dive into the essentials of Search Engine Marketing (SEM) with this comprehensive module designed for aspiring marketers. Explore the fundamentals of SEM, including keyword research, content optimization, and the interplay between SEO and PPC. Learn to craft impactful campaigns and use performance tracking tools to measure and refine results. By the end, you’ll have the expertise to design and execute successful SEM strategies that drive growth and visibility.

The key objectives of this module are:-

 Understanding SEM Fundamentals.

 Effective Keyword Research.

 Creating Optimized Ad Campaigns.

 Maximizing ROI with PPC.

 Mastering Paid Search Strategies.

  Performance Tracking & Analytics.

  Optimizing Landing Pages.

  Competitor Analysis.

  Continuous Campaign Optimization.

  Developing Cross-Channel Strategies.

The Domain and Hosting module teaches you how to choose and manage domain names and web hosting for your website. You’ll learn how to register a domain, select the right hosting provider, and ensure your website performs optimally. By the end of the course, you’ll be equipped to manage your domain and hosting with confidence.

The key objectives of this module are:-

  Understand Domain Names.

  Explore Web Hosting Types.

  Set Up and Configure Hosting.

  Domain and Hosting Management.

  Optimize Website Performance.

  Implement Security Measures.

  Set Up Professional Emails.

The Email Marketing module is designed to equip you with both fundamental and advanced skills to harness the power of email marketing for business growth. You will learn the importance of building and maintaining an email list, how to utilize email marketing automation to reach large audiences, and strategies for crafting compelling emails that deliver results. By the end of this module, you’ll be proficient in creating and executing effective email campaigns that engage customers and drive business success.

The key objectives of this module are:-

  Master the Essentials of Email Marketing.

  Build a Targeted Email List.

  Create High-Impact Emails.

  Automate Email Campaigns.

  Analyze and Optimize Campaigns.

  Design Emails for Every Device.

  Ensure Legal Compliance.

  Measure ROI and Success.

The Customer Centricity Analysis module teaches you how to understand and analyze customer behavior, create buyer personas, and map the customer journey. You’ll learn to use customer data and feedback to personalize marketing strategies, improve customer interactions, and increase satisfaction and loyalty.

The key objectives of this module are:-

• Implement effective methods for gathering customer insights through surveys, interviews, and analytics.
• Leverage data to segment customers and tailor marketing approaches.
• Evaluate competitors’ customer-centric strategies to identify improvement areas.
• Optimize customer touchpoints across various platforms for a seamless experience.
• Measure the effectiveness of customer-centric initiatives in driving business growth and customer retention.
• Foster a culture of customer focus within your organization, aligning all departments with customer needs.
• Understand customer behavior and its impact on business decisions.
• Create detailed buyer personas to target specific customer segments.
• Analyze and map the customer journey to improve engagement.
• Utilize customer feedback to personalize marketing strategies.

• Enhance customer satisfaction and foster long-term loyalty.

The AI Inclusions module introduces how AI, like ChatGPT, can enhance marketing strategies, automate content creation, and analyze customer behavior. You’ll learn to apply AI tools across industries to streamline processes and optimize performance, boosting efficiency and results.

The key objectives of this module are:-

• Understand the fundamentals of AI and its role in digital marketing.
• Learn how to use AI tools like ChatGPT for content creation and customer engagement.
• Explore AI-driven marketing strategies and automation techniques.
• Analyze customer behavior using AI-powered insights.
• Implement AI for performance optimization and efficiency in marketing campaigns.
• Understand the potential of AI for personalized marketing experiences.
• Learn to integrate AI tools with digital marketing platforms for better performance tracking.
• Explore AI applications in SEO, social media marketing, and email campaigns.
• Discover how AI can streamline content creation, ad targeting, and customer support.
• Evaluate the ethical considerations of using AI in marketing and data privacy concerns.
• Gain practical knowledge on utilizing AI to optimize customer journey mapping and decision-making processes

The Sales and Growth/Viral Marketing module teaches strategies to drive rapid business growth through viral campaigns. You’ll learn how to create shareable content, leverage social media for organic reach, and build a loyal community. By the end, you’ll be equipped with the tools to craft successful sales strategies and viral marketing campaigns that boost business growth.

The key objectives of this module are:-

• Understand the principles of viral marketing and how it drives growth.
• Learn to create shareable and engaging content that resonates with your audience.
• Master social media tactics for maximizing organic reach and engagement.
• Develop strategies to build and nurture a loyal customer base.
• Analyze and measure the success of viral campaigns.
• Implement sales techniques that align with viral marketing to accelerate business growth.
• Explore the psychology behind viral content and how to tap into emotional triggers.
• Understand the role of influencers and partnerships in expanding reach.
• Leverage analytics to track performance and optimize marketing efforts.
• Learn how to create referral programs that encourage word-of-mouth marketing.
• Develop strategies to turn viral moments into sustained business growth.
• case studies of successful viral campaigns and key takeaways.

The Wix module is designed to equip you with the skills and knowledge to build, design, and manage a professional website using Wix. You will learn how to use Wix’s intuitive drag-and-drop builder, customize templates, and integrate essential features such as contact forms, e-commerce tools, and SEO settings. This module will guide you in creating visually appealing and functional websites, regardless of your technical expertise. By the end of the module, you will be capable of launching and maintaining a website that effectively represents your brand or business.

The key objectives of this module are:-

1. Understand the fundamentals of website creation using Wix.
2. Learn how to navigate the Wix editor and use its drag-and-drop features.
3. Explore customization techniques to create a unique website design.
4. Discover how to add and manage e-commerce functionalities, including product pages and payment options.
5. Implement basic SEO practices to improve website visibility.
6. Learn how to integrate multimedia content such as images, videos, and animations.
7. Optimize your website for both desktop and mobile devices.
8. Gain insights into connecting custom domains and managing hosting through Wix.

The Affiliate Marketing module is designed to teach you how to leverage partnerships to drive sales and revenue through performance-based marketing. You will learn the basics of affiliate marketing, how to identify and collaborate with affiliates and the tools required to track and optimize campaigns. This module will provide a comprehensive understanding of affiliate programs, networks, and strategies to grow your business. By the end of the module, you will be equipped to implement successful affiliate marketing campaigns and build lasting partnerships.

The key objectives of this module are:-

1. Understand the fundamentals of affiliate marketing and its business model.
2. Learn how to set up and manage an affiliate marketing program.
3. Identify and collaborate with the right affiliates and influencers.
4. Explore various affiliate networks and platforms for program management.
5. Discover techniques for crafting compelling offers to attract affiliates.
6. Analyze and optimize affiliate performance using tracking tools and metrics.
7. Implement strategies to boost traffic and conversions through affiliates.
8. Gain knowledge of legal and ethical considerations in affiliate marketing.
9. Understand how to measure ROI and ensure the scalability of your affiliate marketing efforts.

The Influencer Marketing module is designed to help you harness the power of influencers to amplify your brand’s reach and engagement. You will learn how to identify the right influencers, collaborate effectively, and create impactful campaigns that drive results. This module covers the fundamentals of influencer marketing, tools for tracking success, and strategies for building long-term partnerships. By the end of this module, you will be equipped to execute influencer campaigns that enhance your brand’s visibility and credibility.

The key objectives of this module are:-

1. Understand the fundamentals of influencer marketing and its growing impact.
2. Identify and select influencers that align with your brand and target audience.
3. Develop strategies for building successful influencer collaborations.
4. Learn to craft authentic and engaging campaigns with influencers.
5. Explore different types of influencer marketing, from nano to macro-influencers.
6. Discover tools and techniques to track and measure campaign performance.
7. Ensure compliance with legal guidelines and ethical practices in influencer marketing.
8. Understand how to maximize ROI and build lasting partnerships with influencers.
9. Leverage influencer insights to refine your overall marketing strategy.

The WordPress module is designed to teach you how to create and manage professional websites using one of the most popular content management systems. You will learn everything from setting up a WordPress site to customizing themes, adding plugins, and optimizing for performance. This module will provide the essential skills to build websites that are both functional and visually appealing. By the end, you’ll be able to confidently design, maintain, and enhance WordPress websites for personal or professional use.

The key objectives of this module are:-

1. Understand the fundamentals of WordPress and its importance in website creation.
2. Learn how to set up and configure a WordPress website from scratch.
3. Explore the use of themes to design and customize your website.
4. Gain proficiency in installing and managing WordPress plugins.
5. Develop skills in content creation and page structuring within WordPress.
6. Understand the basics of WordPress security and how to keep websites safe.
7. Optimize website performance for faster loading times and better user experience.
8. Learn SEO techniques to improve the visibility of WordPress websites.
9. Manage hosting, domains, and backups efficiently within the WordPress ecosystem.
10. Gain insight into troubleshooting common WordPress issues.

The Graphic Designing module is crafted to equip you with essential skills to create compelling and visually appealing designs for various digital platforms. You’ll learn to use tools like Canva and explore concepts like branding, typography, color theory, and layout design. This module focuses on both creativity and functionality, enabling you to design logos, banners, brochures, infographics, and more. By the end, you’ll be able to create designs that effectively communicate messages and engage audiences.

The key objectives of this module are:-

1. Understand the fundamentals of graphic design and its role in digital marketing.
2. Explore principles like composition, balance, typography, and color theory.
3. Gain hands-on experience with design tools such as Canva.
4. Learn to create branding assets, including logos, banners, and brochures.
5. Develop skills to craft visually appealing infographics and social media content.
6. Create responsive designs optimized for web and mobile platforms.
7. Understand the importance of design consistency in branding.
8. Engage in live projects to gain real-world experience in graphic designing.
9. Learn to collaborate and communicate design ideas effectively.
10. Build a portfolio showcasing your creative and technical expertise.

The Blogging module is designed to guide you in creating impactful and engaging blog content that drives traffic and builds your online presence. From understanding the basics of blogging to mastering advanced techniques, this module will help you establish a successful blog. Learn how to choose topics, optimize for SEO, monetize your blog, and create consistent, high-quality content that resonates with your target audience.

The key objectives of this module are:-

1. Understand the fundamentals of blogging and its role in digital marketing.
2. Learn how to select niche topics and define your target audience.
3. Master the art of crafting compelling and valuable blog posts.
4. Explore techniques to enhance blog readability and engagement.
5. Optimize blog content for search engines (SEO) to increase visibility.
6. Understand how to effectively use keywords and meta descriptions.
7. Gain insights into blog monetization strategies, including affiliate marketing and ads.
8. Use analytics tools to track blog performance and audience behavior.
9. Learn how to promote blog posts on social media and other platforms.
10. Build a consistent blogging strategy for long-term growth and success.